How important are loading times?
  • 28 Dec 2021
  • 1 Minute to read
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How important are loading times?

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A website that is slow to load will lose customers and miss out on opportunities.

What many people don't know is that there is a large subconscious effect as well! The Snapt Aria ADC dramatically reduces the load times on pages and optimizes your website to the best of its abilities.

Loading Time Facts and Tips

We have collected several public information sources and examples to help you better understand the loading times and the effect they can have.


One example often used is Amazon, due to their size and a lot of their data being publicized. In 2006 Amazon released findings that showed that for every 100 milliseconds (1/10th of a second) faster a website was, revenue increased by 1%. An infographic looked into this and predicted a 1-second delay would cost Amazon 1.6 billion dollars in sales!

Now imagine the difference when Snapt Aria changes your site from loading in 5 seconds to 0.5 seconds.

Obama For America Contribution Platform

During Obama's last election they were being outspent by a factor of 4 to 1. One of the big changes they made was to optimize the contribution platform and ultimately went from a 4 second load time to 1 second.

The optimization of the time taken on the page ultimately increased donation conversions by 49% and signup conversions by 161%!

Abandonment Rates and Load Times

Did you know that 57% percent of users will abandon a site after 3 seconds of loading? 74% of mobile browsers will abandon a site if it takes longer than 5 seconds.

For every second of loading, sites receive 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions. Every second!

Snapt Aria solves your problem

This page is the reason for the Web Accelerators' existence. To transparently optimize websites and improve users' experience without requiring the website to lose functionality, further investment or even change.

Snapt Aria will dramatically reduce the load times of your webpages, paying for itself in seconds! Furthermore, you can use Hosted Snapt Aria to have it implemented, hosted and managed all by us. You change your DNS and your sales, signups and satisfaction ratings increase!